Brandywine Battlefield Park

Brandywine Battlefield is considered as one authentic park under Pennsylvania Historical and Museum Commission in collaboration with the Brandywine Battlefield Historic Site Associates.It is situated on 50 sections of land close Chadds Ford, Delaware County, Pennsylvania. The historical backdrop of Battle of Brandywine on September 11, 1777 during the American upset happens here and it was a significant triumph for the British where they have prevailing with regards to catching Philadelphia.In 1949, This war zone was set up as a Pennsylvania State park. it is available to the general population from 9 toward the beginning of the day up to 4 toward the evening from Tuesday to Saturday and on Sundays from12 early afternoon to 4 in the afternoon.Talking about the land area of the war zone park, it is on the banks of Brandywine creekâ in southeastern Pennsylvania. Since it is close to Philadelphia it drove straightforwardly to the land where the significant skirmish of American unrest happens. the rivulet is one significant deterrent and fills in as a canal that hinders the British access to the Schuylkill River and the Continental Congress both in Philadelphia.It is additionally the junction of the Thirteen settlements. The street control was pivotal to the two supplies of British and Continental armies.In the recreation center you will see reenactors who depicts Hessian hired fighters, quaker ranchers and British and mainland officers during unique occasions in the recreation center. staffs and volunteers from the recreation center gives every day visit to vacationer about the war zone and the recreation center. hands on exercises are given to guests just as talks and class sponsorships.Much of the recreation center and war zone is protected. it is labeled as a National Historical Landmark assigned by the United States Congressâ 20 years after the Battle of Brandywine it was initiated in the year 1997. (Webster, 2007)As you visit around the recreation center you will see different pictures and even real confirmations that these park was at one time a webpage of a flourishing cultivating network before the fight. there are homes of quaker ranchers which has been reestablished tot beneficiary 1777 appearance and can e saw by everybody inside.The headquarter utilized by George Washington when the fight is additionally situated in the recreation center and the name of the structure is The Benjamin Ring House. Inside the house there are assortments of quaker style furniture with point by point chronicled data about the fight and the time of remain of Washington in the house. the house has a simple access of Chadds Ford where the British were relied upon to cross the waterway. inside this house, Washington held a committee of war with his commanders and plans their strategies.It was additionally worn out on September 16, 1931 and was at that point reestablished to its unique 1777 look. Inside the Benjamin ring, is one fulling plant and one gr ist factory. the house is named after Mr. Benjamin ring who is considered as the most conspicuous representative in the township.On the contrary side of the recreation center, the Gideon Glipin House is found and this house is additionally reestablished and outfitted with vintages of Quaker furniture. Marquisâ de Lafayette base tasks was set here previously and during the battle.The guests focus inside the recreation center has a Museum where the Battle of Brandywine and the American Revolution is introduced as a major aspect of the modernization of the recreation center to engage guests and give them more information about he significant occasion that occurred in the said place. there is likewise aâ lasting interpretive show and a sound video introduction of illustrations that recounts to the narrative of the fight and its connection to the crusade in Philadelphia in 1777.â the exhibition hall contains ancient rarities and clarifications that gave more accentuation about the Battle of BrandywineBrandywine Battlefield Historical park is anything but difficult to access for vacationer and history darlings. open air outing offices are likewise available.â Restrooms, and park workplaces for reservations are additionally discovered where amicable park staffs can be found for additional help during your visits. There are additionally blessing shops and trinket shops inside the park.The Battlefield Park breathes life into the activity through valid showcases in the midst of the hauntingly excellent and peaceful rolling, lush slopes not a long way from where the fight was fought.Work CitedWebster, Nancy V. A Commonwealth Treasure: Brandywine Battlefield Park. Pennsylvania Heritage Magazine, February 12, 2007 Brandywine Battlefield Park Brandywine Battlefield is considered as one verifiable park under Pennsylvania Historical and Museum Commission in collaboration with the Brandywine Battlefield Historic Site Associates.It is situated on 50 sections of land close Chadds Ford, Delaware County, Pennsylvania. The historical backdrop of Battle of Brandywine on September 11, 1777 during the American upheaval happens here and it was a significant triumph for the British where they have prevailing with regards to catching Philadelphia.In 1949, This combat zone was set up as a Pennsylvania State park. it is available to the general population from 9 toward the beginning of the day up to 4 toward the evening from Tuesday to Saturday and on Sundays from12 early afternoon to 4 in the afternoon.Talking about the topographical area of the combat zone park, it is on the banks of Brandywine creekâ in southeastern Pennsylvania. Since it is close to Philadelphia it drove straightforwardly to the land where the significant skirmish of American unrest takes place.The stream is one significant deterrent and fills in as a channel that obstructs the British access to the Schuylkill River and the Continental Congress both in Philadelphia. it is additionally the junction of the Thirteen settlements. The street control was urgent to the two supplies of British and Continental armies.In the recreation center you will see reenactors who depicts Hessian hired soldiers, quaker ranchers and British and mainland fighters during exceptional occasions in the recreation center. staffs and volunteers from the recreation center gives day by day visit to vacationer about the combat zone and the recreation center. hands on exercises are given to guests just as talks and workshop sponsorships.Much of the recreation center and war zone is saved. it is labeled as a National Historical Landmark assigned by the United States Congressâ 20 years after the Battle of Brandywine it was initiated in the year 1997. (Webster, 2007)As you vi sit around the recreation center you will see different pictures and even real evidences that these park was previously a webpage of a flourishing cultivating network before the fight. there are homes of quaker ranchers which has been reestablished tot beneficiary 1777 appearance and can e saw by everybody inside.The headquarter utilized by George Washington when the fight is likewise situated in the recreation center and the name of the structure is The Benjamin Ring House. Inside the house there are assortments of quaker style furniture with point by point verifiable data about the fight and the time of remain of Washington in the house. the house has a simple access of Chadds Ford where the British were required to cross the river.Inside this house, Washington held a chamber of war with his officers and plans their methodologies. It was additionally worn out on September 16, 1931 and was at that point reestablished to its unique 1777 look. Inside the Benjamin ring, is one fulling plant and one grist factory. the house is named after Mr. Benjamin ring who is considered as the most noticeable specialist in the township.On the contrary side of the recreation center, the Gideon Glipin House is found and this house is additionally reestablished and outfitted with vintages of Quaker furniture. Marquisâ de Lafayette base activities was set here previously and during the battle.The guests focus inside the recreation center has a Museum where the Battle of Brandywine and the American Revolution is introduced as a major aspect of the modernization of the recreation center to engage guests and give them more information about he significant occasion that occurred in the said place.there is additionally aâ changeless interpretive show and a sound video introduction of designs that recounts to the tale of the fight and its connection to the crusade in Philadelphia in 1777.â the exhibition hall contains ancient rarities and clarifications that gave more accentuatio n about the Battle of BrandywineBrandywine Battlefield Historical park is anything but difficult to access for visitor and history sweethearts. open air excursion offices are additionally available.â Restrooms, and park workplaces for reservations are likewise discovered where well disposed park staffs can be found for additional help during your visits. There are additionally blessing shops and trinket shops inside the park.The Battlefield Park breathes life into the activity through credible showcases in the midst of the hauntingly lovely and quiet rolling, lush slopes not a long way from where the fight was fought.Work CitedWebster, Nancy V. A Commonwealth Treasure: Brandywine Battlefield Park. Pennsylvania Heritage Magazine, February 12, 2007

1950s Movie Essay: Rebel Without A Cause -- Movies Film

1950s Movie Essay: Rebel Without A Cause Presentation Radical Without A Cause is a mainstream film from 1955. It portrays life in the 1950's from the perspective of three young people who live in Los Angeles, California. They live in an agreeable domain in white collar class America. In any case, they should manage their own ineptitudes to fit into society. The youngsters attempt to fit in with their companions and discover the affection they so urgently need from their families and others like their friends. The inclinations introduced in the film's depend on social qualities structure the 1950s. Radical Without A Cause additionally looks at to a portion of the information introduced in the content Nation of Nations. The film additionally looks at to the general view America has of the time of the 1950s. Consequently, Rebel Without A Cause is a basic film in understanding the 1950s. Film's Cultural Values or Biases of the 1950's The film tells a story of the fretful and to some degree misconstrued insubordinate and resistant American youth. The film features the conformance of 1950s America, through the eyes of the primary character, who faces another school condition and unsporting or Â'loving' guardians. Despite the fact that the film could be viewed as predisposition, by depicting every single 1950s youth as defiant and participating in chickie runs and blade battles, who would prefer to run contrary to the natural order of things of society, the film rather utilizes this inclination to depict a greater amount of the inside looking for of young acknowledgment and love that all youngsters of this period were looking for, through insubordination and demonstrations of wantonness. This film has accomplished faction status during that time just like the springboard for different 1950s motion pictures attempting to depict a similar misuse of high school resistance and wrongdoing. Maybe what makes this film of ... ...tion of the teenagers who were contending so energetically to buck the framework and break into their own autonomy. By the mid-50's, teenagers were getting increasingly insubordinate, tuning in to Elvis Presley's music, and wearing apparel that had not been beforehand satisfactory design. Preceding the 1950's, kids were to be seen and not heard. This film exemplified the battle of the more youthful group in the 1950's - they battled to break free, stand tall, and have an effect on their general surroundings, paying little heed to how extreme that would be for them. It is significant for us to recall that the 1950's were most importantly, a period of progress. Everybody acclimated to those progressions in an unexpected way, however the more youthful populace confronted a developing world that was on occasion unnerving and threatening, just as energizing and dazzling. Figuring out how to offset the progressions with the things that remained the equivalent was the genuine fight.

Essay Writing Tips: Learning About GRE Essay Topics

Essay Writing Tips: Learning About GRE Essay TopicsOne of the most important tools in an essay writing is the GRE sample issue essay. Most likely, a lot of people who take the test will not have idea how to write a good article.It must be well written and should have proper clarity. Though the sample issue essay provides hints and suggestions about how to write a great article, it is always advisable to research before you start writing. The information provided here will help you have a better idea about what the essay is all about.There are many essay writing samples that are available online. You can also take the free GRE essay for sample issue which you can use to determine what format to write your essay in. But before you rush into writing, make sure you know the guidelines about GRE writing samples. Some things you must know include:Sample Issues: There are actually different sample issues available. The sample outline includes opening and closing statements. The sample outli ne must clearly state the topic, theme, and content of the essay.Sample Issues: There are actually different sample issues available. The sample outline includes opening and closing statements. The sample outline must clearly state the topic, theme, and content of the essay.Topic Summary: All of the sample issues have the outline and the sample issue themes. The topics for each test consist of certain sections, sub-topics, and questions. These subjects must be clearly stated in the outline and theme.Question Structure: The question structure is a very important aspect of the essay as well. The questions must be able to explain the concept and explore the meaning of the topic.GRE essay topics should not be long and detailed. The essay should be quick and easy to understand.

Prostitution Should Be Legal Essay - 2496 Words

Prostitution and human trafficking are taking place all over the world despite the legal restrictions put upon them. According to Ronald Weitzer, â€Å"The sex industry refers to the workers, managers, owners, agencies, clubs, trade associations, and marketing involved in sexual commerce, both legal and illegal varieties† (1). There are many questions that arise when discussing the sex industry. Should prostitution be legalized? If it were to be legalized, would anything change? Is prostitution morally acceptable? What is being done to stop human trafficking? There is not one correct answer for any these questions, but each question can be analyzed by scholars who have different opinions on the issue. Prostitution should be legal while†¦show more content†¦Weitzer explains that legalization of prostitution would require some regulation such as, â€Å"vetting and licensing business owners, registering workers, zoning street prostitution, mandatory medical exam s, special business taxes, or officials’ periodic site visits and inspections of legal establishments† (22). If prostitution was legalized it could create numerous jobs such as doctors, nurses, and inspectors. It could also raise money by businesses purchasing licenses and paying taxes. In the book Sex for Sale Prostitution, Pornography, and the Sex Industry, Table 1.1 shows characteristics of types of prostitution. There are six categories; Business location, prices charged, exploitation by third parties, risk of violent victimization, public visibility, and impact on community. There are also six types of jobs in the sex industry; Call girl, escort, brothel worker, massage parlor worker, bar or casino worker, and street walker. For every job besides the street walker the prices charged are high or moderate, exploitation by third parties were low to moderate, the risk of violent victimization was either very low or low, public visibility is either none or very low, and the impact on the community is either none or little (Weitzer 8). This shows that prostitution, unless one is a streetwalker, is relatively safe, profitable,Show MoreRelatedShould Prostitution Be Legal? Essay1145 Words   |  5 PagesShould prostitution be legal? Prostitution has been around for decades. Since 1780 BC the legalization of prostitution has been a controversial topic. Prostitution is the act or practice of engaging in promiscuous sexual relations especially for money.† Prostitution. Merriam-Webster.com. Merriam-Webster, n.d. Web. 15 Dec. 2016. Many claim that is one of the oldest professions. If this is one of the oldest professions why is it still illegal? So many people have different opinions on the issueRead MoreShould Prostitution Be Legal1695 Words   |  7 Pagesthat prostitution will exist no matter what because men will always degrade women, and women, in turn, can do the same to men, even though these moral aspects are not connected with the legalization process, mostly depending on moral qualities of the society members, and not on a position on prostitution. Thus, the essay will try to prove why prostitution should not be legal with the help of analysis of the articles of the well-known scientists. While feminist theory represents prostitution as aRead MoreShould Prostitution Be Legal?1236 Words   |  5 Pagesmajority of people believe prostitution should stay illegal, claiming that the legalization of prostitution will only make the chances of getting an STD even higher, an increase in rape rates, and will also add to the growth of human trafficking. Although this could be the case, there have been many studies that tell a different story. Currently, Nevada has allowed prostitution in 11 of its counties with much success. There can be many benefits from the legalization of prostitution in the states. LegalizingRead MoreProstitution: It Should Be Legal 1431 Words   |  6 PagesAccording to the Merriam- Webster dictionary, prostitution is defined as â€Å"the work of a prostitute: the act of having sex in exchange for money† (cite). Underneath this definition is one that follows as, â€Å"the use of a skill or ability in a way that is not appropriate or respectableâ €  (cite). Prostitution is a pressing matter in the United States and, as one can assume after reading the second definition given, implicated negatively throughout society. Many view this topic in an undesirable mannerRead MoreShould Prostitution Be Legal? Essay1261 Words   |  6 PagesProstitution has existed in history since before most people can remember. In our time, prostitution is hotly debated as to whether it should be a professional working job, or whether it is immoral and oppressive to women. This debate has existed since the dawn of time, and there is still no clear answer. Society demands that police should stop certain illicit activities from happening in their neighborhoods, but should law enforcement be made to waste their time and effort to arrest those thatRead MoreShould Prostitution Be Legal?1157 Words   |  5 PagesLegalizing Prostitution in Brothels Throughout America When someone says prostitution, the first couple things that probably come to mind are grimy girls that have ruined their lives with drugs sitting on a couch cracked out with a man they just met. Prostitutes are looked at as whores who cannot sustain a real career so they are forced to sell their bodies for sex. The prostitution industry is essentially just like any other service industry. The worker charges his or her customer for a serviceRead MoreShould Prostitution Be Legal?1440 Words   |  6 PagesCanadian legal system stands prostitution. Prostitution by definition is the practice or occupation of engaging in sexual activity with someone for payment. Prostitution in our legal system can be dated back to the 18th century, this was the first Canadian statute to acknowledge prostitution. Prostitution in this time was handled by three legal approaches, regulation, prohibition and lastly rehabilitation. It is believed that because of these three legal approaches that is why prost itution is stillRead MoreShould Prostitution Be Legal?1057 Words   |  5 Pagesâ€Å"A human body is a temple; we should love it and respect it.† How often have we come across those people who sell their bodies, so-called temples and have been termed as â€Å"prostitutes?† Prostitution can be defined as the profession of getting involved in sexual activity with someone and to get paid back in return. Sex and sex-related issues have always been the matter to be hidden, and the civilized people are considered to be not speaking about it at all. Despite the fact, none can escape it ourRead MoreShould Prostitution Be Legal?1150 Words   |  5 Pagesgroup of friends. The question is: Should prostitution be legal? My question is: Why shouldn’t it? By all means I respect the opinion that having sex for money is completely illegal in most states but what about stripping? Stripping is completely legal and paid for lap dances aren’t the only advancement allowed. Strippers are allowed to receive payment to have sexual encounters within the establishment and it is completely legal. Protection for working women should exist across the board, not justRead MoreProstitution Should Not Be Legal1753 Words   |  8 Pagesthe topic of prostitution, most of us will readily agree that it is wrong as it portrays a negative image on women. Where this agreement usually ends, however, it is whether or not it’s a negative outcome. Whereas some are convinced that prostitution should be legal, others maintain that it should stay illegal because of moral intuitions. I disagree that prostitution should be legalized because it’s a form of slavery. Here are many feminists would probably object that prostitution is an utterly

A Debate Regarding School Boards - 818 Words

On April 26th, 2011, the Thomas Fordham Institute hosted a debate regarding school boards in the 21st century. Four panelists discussed the validity and importance of school boards. While the panelists disagreed on several points, all parties felt that school boards are still important in today’s society. Although school boards are still vital at a certain level, serious concerns were also presented during the panel discussion regarding the traditional practices of governance and localized centers of control within school boards today. Anne Bryant provides research-based studies, examples, and justification in favor of school boards. She outlined that effective school boards must have a shared vision, set tightly focused goals, utilize data, focus on policy, and focus and collaborate with all stakeholders. According to Bryant, school boards must connect to the community and the local taxpayers while boosting community engagement. While we agree that school boards must be concerned about student achievement, I appreciate that she also expressed the idea that most school boards do not believe in silver bullets and are caution in nature. I hesitate to support school boards because I feel they often tend to micromanage and feel the power to make sweeping policies even though they lack the significant scientific background of education. Her recognition that school boards often want reform, but know there are not quick fixes helped to reassure me of their intentions.Show MoreRelatedCanadian Education: Political Inf luence Behind High School Courses 1595 Words   |  7 PagesIntroduction The issue selected by my group revolves around the broad debate faced in Ontario high schools regarding the overall educational benefits of Academic versus Applied courses. The basis of our research will look into why applied high school courses are considered substandard in comparison to Academic courses. In regards to my contribution, the first part looked into whether there were any political influences behind the creation and continued status of applied and academic courses. Read MoreThe Effects Of Sleep Deprivation On Adolescents And The Relationship That School Start Times997 Words   |  4 PagesFairfax County School Start Time: Analysis of the Policy To this point, the emphasis of the paper has been the social issue of sleep deprivation in adolescents and the relationship that school start times have with the issue. The focus now shifts to the evaluation on school start times and the associated policies in Fairfax County schools. Demographics of Fairfax County and its Schools Fairfax County is one of the largest counties in Northern Virginia with a population of 1,111,620 in 2013 (FairfaxRead More The Effects of Transitional Bilingual Education On Elementary Level Minority Students1670 Words   |  7 PagesMinority Students Bilingual Education has been an increasingly controversial subject throughout education systems in America. The growing numbers of bilingual students in the country have provided much debate regarding the most effective way of instructing these students in traditional American schools. Perhaps one of the newest and fastest growing methods throughout the country has become transitional bilingual education, a program which integrates the English language into these classroom by addingRead More Ebonics In Schools Essay1071 Words   |  5 Pages Ebonics in Schools Many black individuals have played their part in Americas history. Has the Oakland School gone too far by wanting to teach a black slang language in school. In this paper, you will see the peoples, teachers, and the students opinion as well as the Senate. A lot of people are speaking out on the subject, especially actors. Arsenio Hall replied to reporters â€Å"When I heard somebody from Oakland say the word genetic, on TV, I ran into the kitchen so I didnt have to be mad at anybodyRead MoreIssues Regarding Corporate Governance Of Companies1502 Words   |  7 PagesIssues regarding corporate governance of companies are growing in importance. Corporate governance involves ‘the system of rules, practices and processes by which a company is directed and controlled’ (Investopedia, 2014). A company should treat all its stakeholders with respect and integrity. A controversial branch of governance is the extent to which executives gain compensation. This may or may not reflect their performance or be within the best interests of their shareholders; who are theRead MoreIn Recent Years, There Has Been Increased Dialogue Concerning1275 Words   |  6 Pagesathletes above athletic scholarships. Scholars, the media, and fans have debated this issues of whether intercollegiate athletes should receive remuneration for participation in sports beyond their education-related compensation of tuition, room, and board. Compensation for student athletes, p articularly Division I football and basketball poses a greater concern about the moral and ethical conduct of those in leadership. In particular, commercialization of intercollegiate sports where the main focusRead MoreHistory And Personality Of The Supreme Court1155 Words   |  5 Pagesrulings in the 1954 Brown v. Board of Education and the 1964 Reynolds v. Sims that established the rule of â€Å"one person, one vote† and equal protection played a large role in the 1996 case of Romer v. Evans that ruled that Colorado could not keep its cities from passing laws to protect homosexuals (172). Even after over three decades, the decision in Brown and Reynolds greatly influenced the outcome of Romer as it gave insight into rights to all individuals. Laws regarding blacks also continued to recurRead MoreAre Dress Codes Unfair?1084 Words   |  5 Pagesto Girls† is a podcast episode produced by CBC’s The Current. Its aim was to explore the gender inequality involved in the public school system regarding dress codes through interviews with students, parents, and school administrators. Multiple sides of the debate were argued, showing the complexity of a relatively important issue. For many elementary and middle school students, the possibility of being dress coded looms as an ever-present threat. Shorts must reach the mid-thigh and be no shorterRead MoreEducation Is The Implementation Of A Standard Curriculum1122 Words   |  5 Pageseffort there were many ineffective practices that occurred within the nation’s schools. According to Girod, G.R., Girod, M (n.d.), there was a time that students were measured on such things as a spelling test. If you spelled a certain number of words correctly you were considered a good speller, but did that mean you actually understood the context of the word or was it just memorization? Although there is much debate as to whether or not standard curriculum is fair to all students given differentRead MoreTeaching Human Sexuality in the High School Curriculum1338 Words   |  5 Pages Facts of the Potential Litigation On August of 2011, Chancellor Dennis Walcott announced that all middle and high schools will be required to teach compulsory sexual health education as part of the core curriculum. Required Health classes focusing on human sexuality are provided as mandated at Edward R. Murrow high school. Some of the topics of this course include but are not limited to the following: HIV/AIDS, practicing of safe sex, sexually transmitted diseases, description of both male and

Warfare An Invention or a Biological Necessity - 776 Words

Warfare: an Invention or Biological? â€Å"Warfare is only an invention, not a biological necessity† - Margaret Mead Instinctivist theories on human aggressiveness often promote the notion that warfare is in the nature of humankind and therefore cannot be prevented. However Margaret Mead eloquently refuted this idea in her renowned essay Warfare: an Invention – Not a Biological Necessity. Mead states, â€Å"War is inevitable unless we change our social system and outlaw classes, the struggle for power, and possessions; and in the event of our success warfare would disappear, as a symptom vanishes when the disease is cured.† Through this statement Mead makes it clear that because aggression and subsequently warfare is a learned invention, it can be avoided. For the purposes of this essay, aggression will be defined as â€Å"a response that delivers noxious stimuli to another organism.† This essay will outline how and why aggression, and thus warfare, is not biological and is rather a behaviour that is learned as a reaction to social stimuli. Furthermore, it will be explained that violence is used by societies as a political weapon to achieve ostensible objectives. There are two main arguments supporting the idea that aggression and violence are biological and therefore inevitable in our world. In their essay Genetic Seeds of Warfare: Evolution, Nationalism and Patriotism, Paul Shaw and Wong Yuwa, in a darwinistic approach to human nature , argue that aggression is natural in the animalShow MoreRelatedWar Is An Invention Of Man Caused By The Aggression Instinct1531 Words   |  7 Pagesredundant amount of people have accepted inventions as attributes of humanity itself. In this case Mead stands against crowds who believe war is a biological necessity or a sociological inevitability, and argues that war is an invention of man caused by the aggression instinct. War becomes such a habit of man that different types of war spawn, because society resorts to war regularly. Mead believes war is inevitable, unless war is destroyed by a better invention built through humanity itself. To acceptRead MoreWhat Causes War1271 Words   |  5 PagesIs war an invention or is it a biological need? We engaged in this intriguing argument with several view. Some scholars tried to proof that warfare is a biological necessity but others assert that war is something that is created. A number of studies define warfare as an act of violence, a struggle, or a test of ability between groups, for a particular end. However, the general conception remains that war is inevitable and is universal. Generalization about this particular phenomenon may be problematicRead MoreEssay on Clearly Pacifist, Clearly Credible1139 Words   |  5 Pagesnot make this assumption. In fact, she denies its credibility in her essay â€Å"Warfare is Only an Invention – Not a Biological Necessity.† In this essay, Margaret Mead combines a great deal of logos and ethos with limited pathos to support her pacifist claim that warfare is merely an invention of man, and not a need found in the v ery nature of man. While Mead’s claim does not agree with the most common beliefs about warfare, its mixture of logos and ethos is as strong as the bricks and mortar of aRead MoreTheories on War1060 Words   |  5 Pageskills one man, he is condemned as unrighteous and must pay for his crime with his own life†¦ if he kills a hundred men, he is a hundred times as unrighteous and should pay for his crime with a hundred lives† (254). In his writing, Against Offensive Warfare, Mo Tzu wrote with â€Å"analogies between war and individual acts of violence or theft† (253), to contribute in his argument in how people can justify their act on violence on others in war. In contrast to Kenzaburo Oe and Mo Tzu, Sun Tzu In the ArtRead MoreThe Science behind War1970 Words   |  8 Pagesof the fittest. And now in modern thinking and technology, we are now able to find how the human mind came up with an idea such as violence. How humans first used violence for survival then it turned into strategies then from there came with the inventions of weapons. Firstly what is violence that causes things as war? Violence comes in the amydola, a part in the brain that deals with emotions. It is what gives you the urge to do something in that quarter of a second between the event and theRead MoreFrustration and Aggression: Strive for Satisfaction Essay1237 Words   |  5 Pagesinstigated. Violence does not always lead to warfare but is a form of conflict that given certain influences can manifest into warfare. I strongly agree with the argument that warfare has played a key role in human evolution, leading to part of our nature as a species. Secure satisfaction is the key to a society free of warfare. Due to various factors in life, this satisfaction is unattainable, thus leading to frustration, aggression, violence, and in time, warfare. Given a desperate context, a conflictRead MoreThe Book, Germs, Guns, And Steel: The Fates Of Human Societies,1355 Words   |  6 Pagesusing watercraft allowing them to settle Australia and New Guinea. Diamond goes in depth about Francisco Pizarro and the conquest he and his men had with the Inca Empire. Pizarro had used steel weapons, horses, and even the earliest forms of biological warfare, like smallpox in blankets to infect the Incans. Francisco Pizarro had also used ships and writing for communication in the conquest of the Incan Empire. Diamond then asks what allowed Pizarro, and more importantly the society and culture heRead MoreWhy People From Europe And Asia Have Developed Faster Around The Americas, Australia, And Africa3086 Words   |  13 Pagesagriculture, metal, and writing were all from warm parts of Eurasia and the most advanced civilizations of the Americas were also in warm climates. Ultimately Diamond argues that human advancements came from environmental differences and not from biological differences. It was geographical advantages that allowed Europeans to gain the guns, germs, and steel, that enabled them to be a world power.â€Æ' Chapter 1: Up To The Starting Line This chapter starts off by explaining the evolution of the first humanRead MoreTechnology and Its Impact on Society2160 Words   |  9 PagesMankind has evolved from the essence that separates humans from beasts: the ability to use the mind for reason. Reason is the ability to analyze, create, deduce, and formulate. It is reason that enables human beings to strive to invent; it is through invention that mankind has developed society and created a better world. we could say that technology is the sum total of instrumentally useful culturallytransmissible information. Technology, a word with Greek origins, is defined as, â€Å"the practical applicationRead MoreTechnology and Its Impact on Society2170 Words   |  9 PagesMankind has evolved from the essence that separates humans from beasts: the ability to use the mind for reason. Reason is the ability to analyze, create, deduce, and formulate. It is reason that enables human beings to strive to invent; it is through invention that mankind has developed society and created a better world. we could say that technology is the sum total of instrumentally useful culturallytransmissible information. Technology, a word with Greek origins, is defined as, â€Å"the practical application

How To Rent A Car @Australia

Question: Prepare a marketing plan should contain the entire business start up rquired for the ENTERPRISE RENT A CAR in Brisbane Australia. Answer: AIM The aim of this academic paper is to develop a marketing plan for Enterprise- Rent a Car, a car rent firm that emphasizes on business to customers, short-term rentals, business to business, which is less than one year. This marketing plan will exclude the rent of commercial vehicles like trucks and vans and will consider only the cars. The marketing plan will focus on the identifying the target audience, segmentation, targeting and positioning, marketing mix, and present situational analysis and will also determine the marketing budget. SCOPE This report gives an extensive marketing plan for Enterprise- Rent a Car in Brisbane, Australia: It details the micro environment analysis of the organization using the SWOT tool It also offers the details of marketing mix analysing the 7Ps of marketing; product, price, promotion, place, People, Physical attributes and Process The report details the segmentation, targeting and positioning strategies of the organization It also provides the marketing budget for the organization COMPANY BACKGROUND Enterprise-Rent a Car was founded by Jack Taylor in 1957. It is one of the privately owned businesses that emphasizes on effective communication and best quality customer service. The philosophy of the enterprise is to take care of their employees and customers who would help them to increase their profit. Enterprise-rent a Car is a multinational organization with around 8200 rental offices on 7 different countries like Spain, France, Germany, Ireland, Canada and United States. This organization manages all its branches in a decentralized way where all the decisions are individually taken by the managers to meet the needs of the customers. The Enterprise is located in 370 locations covering over 90% of the UK and branches are located in every 10miles. It mainly offers car at a rent for both business and private use and also provides replacement vehicles in case of any accident. CURRENT SITUATION ANALYSIS Internal Analysis Mission: The main strategy of the Enterprise is to meet the mission of Jack Taylor Take care of your customers and employees first, and profits will follow. The main elements of the business are promotion, motivation and long term loyalty. The key element of the Enterprise-Rent a Car business is to develop long-term relationship with their potential customers by delivering the best service. Offering: The main product of the Enterprise- rent a car is to give car on short term rental basis for both business and personal use. They also help their customers by providing replacement vehicles in case of accidents. Further, motivation is the key of the business that helps the employees to deliver the best customer service and also support personal growth by providing incentives, achievement and efforts. The main objective of the business is to develop new opportunities and also open up new branches for present employees. External Analysis Political/Legal: Australia is the most significant MNC market in the Asia-Pacific region. The growing economy of Australia has stable business and political environment with multi-lingual and educated workforce. These factors make Brisbane, Australia as one of the sophisticated market and also enable, Enterprise to drive technology and innovation in the organization. However, it is to be noted that the state regulation towards the public transport sector have various limitations which might have negative impact on the industry. Further, consumers might get frustrated with the high taxes around 18% and 20% near branch and airport locations respectively. Social: The ageing population, especially the baby boomers are entering their retirement age, have a great impact on the business, as they might prefer having the rental car system while visiting the places, for maintaining easy mobility. Since people are getting busy and are tome-poor, so they are looking for time efficient way in the city to avoid delay. This business would help these people to reach the places earlier as they want. However, the consumer tend is changing. They have different tastes on vehicles for different purposes. They prefer different models and makes for different purpose like for business, hanging around with family, hanging around with friends etc. Economical: The confidences of the consumers are decreasing due to the economic downturn where people are looking for the savings in their day to day life. Thus they do not prefer to buy their own cars. This business would help to those people who do not have enough money their own cars. However, the increase in the petrol prices might let the buyers for not renting the cars instead they would prefer trains or buses. Further, if both the families are working, then the average disposal income would easily help them to buy their own cars. Thus increase in the people buying own private cars have a negative impact on the business. Further, the economies of scale, strategic alliances and mergers, excess capacity also have impact on the business. Technological: Latest technologies would help lead innovation, improve quality and also reduce cost. Rapid development in the computer technologies and communication would help the business to rent new eco-friendly cars that would help the people to protect the environment. Technological factors like plant efficiency, safety and e-commerce would help people to make the rental process more easy and convenient. This would help to attract the market highly. Environmental: The environment factors mainly involve the climate and the weather change. The temperature changes have a strong impact on the company. However, the rising demand for protecting the environment has a strong impact on the organization for example, renting hybrid cars, electric cars etc this would also help to develop business opportunities and also demand patterns. MARKET ANALYSIS Over the past few years, the Car rental industry has been rebounding strongly from the serious impact of global financial crisis. The sentiments of the consumers and the confidence of the business have been affected due to the financial crisis, reducing the demand of rental cars and vehicle leasing. Due to improve in the economic condition, the demand of the tourists for the domestic holidays, novated vehicle leasing has influenced the business. In the year 2005, the growth of car-rental market in US have approximately raised to 7% and in the year 2010, the growth valued to $25.7billion which was approximately increase by 6%. This shows that the rental car industry is facing a slow growth rate. There are various factors that drive the car-rental businesss competitive position in the market. Not only the pricing factors are playing role in the competitive market but also the long-term profitability and the value system is also playing a vital role in the business. Additionally, there are many organizations which are shifting their business focus from airline operations to the car-rental operations (Busse Swinkels, 2012). However, the threat of new entrants is low as the market share of the car-rent business has increased. Further, the substitutes to the car-rental industry are many like the private cars, other transportations like train and buses due to high petrol prices etc. It is to be noted that suppliers in this industry do not have important significance in supplying the cars. Thus the supplier power is low. Further, the buying power of the buyers is low, as the rental car agents already fix their sales prices lower according to the customer needs. Source: Made By Author The major competitors of the Enterprise- Rent a Car are Vanguard Car Rental USA, Hertz Corporation and Cendant Corporation. The major competitors of the industry in United States are the Avis Group Holdings Inc, which is the subsidiary of Cendant Corporation. However, in the year 2005, due to fierce competition, the leasing revenues of Cendant have been negatively impacted the organization, the Hertz became the global leader in US. Since, Enterprise- Rent a Car, would like to expand in Brisbane, Australia, it is to be noted that the rental industry in Australia is highly competitive. The rental vehicle sector comprises of atleast 1800 businesses that offers similar product in the market. SWOT ANALYSIS Strength: Strong brand: The Enterprise Rent-A-Car is one of the largest growing car rental organizations in United States. The company focuses on providing the customers with the replacement vehicle or cars during specific occasion. Since the inception of the organization, the organization is growing highly. In the year 1970 the rental units had hit to 5000 and then slowly the organization began offering insurance products, maintenance and fuel. It also started expanding its operation in Canada, UK etc. High Growth: Presently it operates around 713000 vehicles with more than 120 models and different makes. It has around 7000 rental offices and 230 operate near airport location of Ireland, Germany, UK, Canada and United States. The annual growth of the organization has risen from $9.04 billion to $13.1billion. Weakness: Capital Intensive Operation: This Car rental operation is one of the most capital intensive business as it require large amount expensive equipments, buy all type of different model cars according to the taste of the customers to meet their demand. Further it would also require high labor thus labor cost also gets added to the expense. No one-way rental facility: In various domestic branches, the one-way car rentals are not permitted and this eliminates the opportunity of niche group. High Maintenance Cost: The cars need high maintenance cost. Opportunity: Growing Demand: Consumers are demanding the rental vehicles for various purposes. The demand of the rental vehicles has a strong impact on pricing flexibility and also rental vehicles cost which has a strong impact in attracting the tourists and also increases the performance of the states. It is forecasted that the global industry is likely to increase to $67.6 billion 2017 with around 3.5% around 5 years (Researchandmarkets.com, 2012). Use of latest technologies: Increasing concern towards the environment have increased the concern towards the utilizing the technologies. Adopting eco-friendly strategy would help to business to solve the environmental issues. Technologies like GPS tracking facility, E-Commerce sites would help the customers to make the rental process easily (Pretty, n.d.). Threat: Rise in fuel prices: Consumers are watching fluctuation in the prices of flue. This has a significant affect on the competition, supply and demand in the industry (Caltex.com, 2015). Intense Competition: The industry is facing huge competition with around 1800 business in Australia. Enterprise Rent-A-Car has to fight with both global and domestic service companies in this industry. SEGMENTATION Brisbane is one of the most premier shopping center in Australia. It is a multi-cultural hub with around 2.2million population. It has the largest growth rate population in Australia. The accommodation in Brisbane is affordable due to less inner city population compared to Melbourne and Sydney (Studybrisbane.com.au, 2015). Based on this analysis, three different segments can be chosen for the Enterprise Rent- A-Car. The three Segments include: Local Customers (The residents of Brisbane city) Business Executives Tourists (Couples and families with their children) Local Customer is the small segment that would help to produce only 10% revenue. They might utilize the vehicle as a temporary car. The residential drives of age 25-45 would be rented with the cars. They generally demand low price for hiring car may be for the sake of status or maintain relationship. This helps the organization to spread WOM, as they might recommend the organization to the family and friends. Secondly, the Business Category, where especially the Corporate Contracts or the Executives will be targeted of age 30-45 old which would generate 20% of the revenue. Targeting this segment would help for Buzz marketing as they might provide reference that would help the organization for future contracts. Generally companies looking for car rental for official purposes, this would help to develop corporate contracts. Thirdly, the tourist people from different countries would visit Brisbane or Australia for their entertainment and fun. Sometimes couples, especially the honeymoon travelers might visit the place. This is the major segment that the organization would be focusing on. It would deliver around 70% of revenue to the organization. They would be offered with the best service that would help to create loyalty. If the couples are highly satisfied with the service then they might later on come with their families. TARGET MARKET There are three different types of targeting strategies that the Enterprise Rent-A-Car can focus on. This includes the differentiated, concentrated or the undifferentiated targeting strategies. The differentiated targeting strategy mainly focuses on offering various products with different marketing mixes, the concentrated targeting strategy focuses on providing a single product to a single market segment, that is the niche marketing and the undifferentiated strategy in which the fir produces single product with single marketing mix (Pride Ferrell, 2014). Analyzing the different segments, it is recommended that the Enterprise Rent-A-Car can utilize the differentiated targeting strategy. Providing different product choices to different segment would help t provide customized products to the customers. This would help to increase satisfaction level of the consumer group. Through this targeting strategy, the organization can also remain competitive in the market also specialize in providing different cars. However, one thing that the organization must focus on is that this targeting strategy would require higher marketing cost, inventory cost and also production cost. POSITIONING The positioning strategy of the Enterprise- Rent-A-Car will be differentiate the firm from its major competitors by utilizing intrinsic competitive advantages by being international brand. The firm has the choice for partnering with the most international airline brands and also hotel for creating package. Further, the Enterprise can also use the bundle selling there they can offer several products with a single product. The firm can also use the online platform for marketing their product and services. Further, the organization differentiates itself by motivating the employees to offer the best services to its potential customers (Lovelock, 2008). To retain this, the organization must ensure that the personnel are respectful, friendly and courteous to the customers. They must serve the customers with accuracy and consistency. Since effective communication is the key to success of the organization, this helps the personnel to understand the customers easily, respond to the issues of the customers and solve them easily. The figure below shows the perpetual mapping measuring the position of the brand with the price and service (Morritt, 2007): Source: Made By Author OBJECTIVES The objective of this present marketing plan is to raise the market share of the Enterprise Rent-A-Car by 10% within next 3years. To meet this goals the organization would focus on marketing penetration strategy. The success factors for this are the web site, customer service, the reliable cars, customer service, competitive price and location. Through the external audit and competitive analysis would help the organization to compare the CFSs with the others in the car rental market. Further, the SWOT analysis would help the firm to perform effectively in the market by identifying the threats and opportunities. To increase the market share of the organization, the firm would focus on adding new vehicles from March 2014. There is a need of 15% increase in the promotional expenditure to make the target market aware of the services. The collection of new model would help the organization to generate approx 20% increase in its market share by targeting the customers from age 25-25 as a whole. It is expected that the generated revenue will help to increase the sales by 20% by the mid of FY-2015. Next objective is to increase the customer satisfaction level. Surveys will be conducted from the consumers to understand the demand of the customers and their awareness about the organization and also the service. Even the surveys will be conducted from the existing customers of Enterprise Rent- A-Car which would help the organization to understand the satisfaction level. The collection of vehicles will give the consumers with new entertainment experiences. The extra services and amenities will raise the satisfaction level and also the loyalty of the customers. MARKETING STRATEGIES PRODUCT Enterprise Rent-A-Car has been offering wide range of car rental services in Brisbane, Australia. The company offers SUVs and other cars for satisfying the need f the customers. There are major three types of car services and the customers can choose anyone from the Green, Fun and Prestige collection. The organization focuses on providing convenience as well as comfort to its clients. The products of the organization have been designed for satisfying the personal preference to the customers (Stremersch and Tellis, 2002). It has been found that the car rental industry of Brisbane is significantly competitive due to presence of large number of market rivals. Hence, Enterprise Rent-A-Car has emphasized on offering similar products to the target market with a personalized service. Assistance will be provided to the customers in case of roadside accidents and troubles. Technicians will reach the customers if any issues take place during the drive. The superior service of the firm will hel p in differentiating the product from its competitors. Thus the company will be able to achieve competitive advantage (Helm and Gritsch, 2014). PRICE Price is a major component for ensuring success of a product. There is various pricing strategy for the organizations. The pricing strategy needs to be chosen on by analyzing the nature of industry, competition, start up cost of the company, future plans etc (Maglaras and Meissner, 2006). It has been found that the car rental industry is extensively competitive. In order to compete with the potential market rivals Enterprise Rent A Car needs to adopt an appropriate pricing strategy(Prasad, Venkatesh and Mahajan, 2014). In order to enter the market and gain significant market share, penetration pricing strategy will be effective (Schade and Schlag, 2003). The price of the products must be similar as its competitor. It may seem to be difficult or the company to offer same price as its competitors because the existing market rivals have achieved economies of scale. However, the low price can be compensated trough greater volume of sales (Spann, Fischer and Tellis, 2014). Later, the comp any can adopt competitive pricing strategy once they achieve economies of scale. The customer must feel that they are getting value for money (Sheehan, 2011). PROMOTION The promotional activities of business are the major factor which will be responsible for communicating about the major products and offers of the organization(Delre et al., 2007). Promotional activities help in communicating with the target market so that they can get to know about the company, products and price. Broad range of promotional activities will be adopted by Enterprise Rent-A-Car. First of all, marketing brochures will be published and sent to various business houses and organizations. The business organizations frequently need to hire cars. Hence, they can be easily converted into the clients of Enterprise Rent-A-Car. Individual promotional mils need to be sent to the target market to communicate regarding the product and superior service offered by the company. Postcards can be sent via mail in order to enhance communication with the target market (Helm and Gritsch, 2014). Advertising is an effective promotional tool and will be adopted for Enterprise Rent-A-Car. Radio advertisement of 30 seconds will be broadcasted in the popular channels. 100 advertisements will be broadcasted between 6 am to 6 pm and 50 advertisements will be broadcasted on air between 6 pm to 6 am. Newspaper advertisement is also an effective medium for reaching the target market. Advertisements will be published in Courier mail from Monday to Saturday on 10 Sundays advertisement will be published on U on Sunday. Lifestyle magazines will be chosen for publishing advertisements. Two types of Billboards will be considered in the prime locations of the Brisbane city for 4 weeks to publish the advertisements. Internet advertisements are found to be very effective. Google Adwords will helps in searching the name of the company on internet (Delre et al., 2007). Public relations are also an effective mechanism of promotional activities. Enterprise Rent-A-Car can organize two charitable events in the first year of operation. It will engage significant number of people. Additionally, employee promotions will be undertaken. Sponsorships to the local events will be effective (Sheehan, 2011). PLACE Place is also an important aspect of marketing mix. It is important to ensure that the customers can easily access the service at any time. The distribution of the service needs to be in a prominent location so that the target market can approach it easily. First of all, the customers can come to the city office in Brisbane for availing the service. The location of the office must have a good connectivity. Additionally, they can be contacted though telephone and e-mail for booking cars. Moreover, the customers must be offered to do online booking. Hence, an e-platform must be established in order to interact with the customers(Winer, 2004). The present trend has depicted that online booking has been increasing over the time and becoming very popular among the business people and travelers. Online booking of a car is hassle free as well as fast(Azadi and Rahimzadeh, 2012). Hence, it will be easier for the customers to hire cars online as it could be done from anywhere, anytime. PEOPLE The people refer to the individuals who are indirectly or directly involved with the services like the customers and the employees. Like the customers of this services involve, the local visitors, the business executive and the tourists. Employees act as the service providers who are mainly involved in the real time services (Brassington Pettitt, 2005). PHYSICAL ATTRIBUTES The physical evidence mainly refers to the service environment in which the interaction between the customer and the seller is conducted. The physical evidence here includes the condition of the cars, the equipments used to maintain the cars, the business cards used, presence of internet, credit or debit cards (Lovelock, 2010). PROCESS Process mainly refers the flow of activities, mechanisms, procedures that will help to deliver the service effectively. Since the services are the actions or performances for the customers, the Enterprise Rent- A-Car would involve series of activities and steps like membership for the loyal customers, would try to implement one-way rental etc. The implementation of E-commerce site and mobile application process would also help the customers to book the vehicle anytime (Awara Anyadighibe, 2014). Marketing Budget Particulars Estimated Quantity Estimated Cost per Unit Estimated Total Cost Research Research Firm Fees 2 $1,500.00 $ 3,000.00 Independent Research 3 $300.00 $ 900.00 Online Research 1 $900.00 $ 900.00 Total Cost of Research $ 4,800.00 Networking Activities Memberships 30 $30.00 $ 900.00 Total Cost of Networking $900.00 Promotions Product giveaways 100 $ 6.00 $ 600.00 Discounts 100 $50.00 $5,000.00 Seasonal Special Offers 30 $100.00 $ 3,000.00 Total Cost of Promotional Activities $8,600.00 Advertising Brochures 100 $0.15 $15.00 Mailings 1000 $ 3.40 $ 3,400.00 Postcards 2000 $0.70 $1,400.00 Internet Advertisements (Google Ad words) 3000 $0.40 $1,200.00 Radio Advertisements (6 am to 6 pm) 30 sec 100 $180.00 $18,000.00 Radio Advertisements (6 pm to 6 am) 30 sec 50 $140.00 $7,000.00 Newspaper Advertisements (Courier Mail) Mon - Fri (1/4 th page) 5 $ 4,579.00 $22,895.00 Newspaper Advertisements (Courier Mail) Sat (1/4 th page) 8 $ 5,712.00 $45,696.00 U on Sunday 10 $ 6,567.00 $ 65,670.00 Magazine Advertisements (Quarter Page) 4 $ 4,675.00 $18,700.00 Magazine Advertisements (Half Page) 2 $12,000.00 $24,000.00 Magazine Advertisements (Third Page) 1 $ 6,650.00 $6,650.00 Billboards (Size 3.00 X 3.00 m) 4 $ 1,050.00 $4,200.00 Billboards (Size 3.00 X 6.00 m) 5 $1,750.00 $8,750.00 Total Cost of Advertising $227,576.00 Public Relations Charitable Events 2 $8,000.00 $ 16,000.00 Employee Promotions 3 $10,500.00 $31,500.00 Advertising 5 $ 14,525.00 $72,625.00 Sponsorships 4 $ 7,500.00 $30,000.00 Total Cost of Public Relations $150,125.00 Sales and Marketing Executives Salary 2 $ 40,000.00 $80,000.00 Incentives 2 $ 14,000.00 $28,000.00 Total Cost of Sales and Marketing Executives $108,000.00 Total Marketing Cost $ 500,001.00 REFERENCES Awara, N., Anyadighibe, J. (2014). An Appraisal of Strategies and Challenges of Services Marketing in a Globalized Business Environment. International Journal Of Managerial Studies And Research, 2(9), 32-38. Azadi, S. and Rahimzadeh, E. (2012). Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porters Five Competitive Forces.emaj, 2(2). Brassington, F., Pettitt, S. (2005). Essentials of marketing. Harlow, England: Prentice Hall Financial Times, an imprint of Pearson Education. Busse, M., Swinkels, J. (2012). Enterprise Rent-A-Car. [Evanston, IL]: Kellogg School of Management. Caltex.com,. (2015). Determining Fuel Prices - Understand Why Fuel Prices Fluctuate- Caltex. Retrieved 17 January 2015. Delre, S., Jager, W., Bijmolt, T. and Janssen, M. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products.Journal of Business Research, 60(8), pp.826-835. Helm, R. and Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review, 23(2), pp.418-428. Lovelock, C. (2008). Services marketing People, Technology, Strategy (5th ed.). Upper Saddle River, NJ: Prentice Hall. Lovelock, C. (2010). Services marketing (5th ed.). Englewood Cliffs, N.J.: Prentice Hall. Maglaras, C. and Meissner, J. (2006). Dynamic Pricing Strategies for Multiproduct Revenue Management Problems.Manufacturing Service Operations Management, 8(2), pp.136-148. Morritt, R. (2007). Segmentation strategies for hospitality managers. New York: Haworth Press. Prasad, A., Venkatesh, R. and Mahajan, V. (2014). Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers.International Journal of Research in Marketing. Pretty, T. New Technologies Being Utilised In The Car Hire Industry. Streetdirectory.com. Retrieved 17 January 2015. Pride, W., Ferrell, O. (2014). Foundations of Marketing (6th ed., pp. 117-120). Cengage Learning. Researchandmarkets.com,. (2012). Global Car Rental Industry 2012-2017: Trend, Profit, and Forecast Analysis. Retrieved 17 January 2015. Schade, J. and Schlag, B. (2003). Acceptability of urban transport pricing strategies.Transportation Research Part F: Traffic Psychology and Behaviour, 6(1), pp.45-61. Sheehan, B. (2011).Marketing management. Lausanne, Switzerland: AVA Pub. Spann, M., Fischer, M. and Tellis, G. (2014). Skimming or Penetration? Strategic Dynamic Pricing for New Products.Marketing Science, p.150102090139005. Stremersch, S. and Tellis, G. (2002). Strategic Bundling of Products and Prices: A New Synthesis for Marketing.Journal of Marketing, 66(1), pp.55-72. Studybrisbane.com.au,. (2015). Facts and Figures. Retrieved 17 January 2015. Winer, R. (2004).Marketing management. Upper Saddle River, NJ: Prentice Hall.